SHADY DAY

LOGO DESIGN/PACKAGE DESIGN/POP DESIGN

Gulla Design worked with Shady Day, Inc. from the very start of their business. We first created an identity that visually described what they do. We also made certain the logo was versatile, since it needed to be prominent on the packaging of several products, large and small. We then created an overall look of the sunscreen packaging, so that the sunscreen wipes, sunscreen spray, and lip balm all worked well together as as suite of products. We also created an upscale package design for Saks 5th Avenue that held several packages of wipes. Other design items included: POP displays, stationery, tanning spray, aloe wipes, flat pack, a face stick and a sample wipes package.

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