SENIOR SLAMS LOGO FOR USTA

LOGO/MERCHANDISING DESIGN

We were contacted by the New England Senior Tennis Foundation to create a brand identity for their most prestigious series of tournaments called the Senior Slams. There are three Senior Slams and they are held on hardcourt, clay and grass. We created a logo that can adapt to the court surface by simply changing the color of the court in the background. The seam in the ball is in the form of a letter 'S.' Three colors were selected for the logo: green for the Grass Slam, terracotta for the Clay Slam and blue for the Hardcourt Slam. In addition, we created t-shirt and wristband designs to launch the new brand.

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